Booq Brand Refresh & App Design

Booq is an app that helps freelancers and companies alleviate the pains of back and forth emails about availability, rates, and all that other ‘fun’ stuff. We came on to help define the branding and design the app. The goal was to create something approachable, professional, clean and simple. A fun challenge was creating two experiences for the app - one from the freelancers perspective and one from the business perspective.

By being able to view freelancers calendars, companies are able to view their availability before reaching out. If the freelancer they like is available, they can send a request which will notify the freelancer. We also wanted to help the freelancers, so we require companies to fill out basic project information before sending the request.


Color palette, typefaces, supporting graphics, brand guidelines and app design.