The Coffee Bean & Tea Leaf needed an ad campaign to show the diverse amount of capsules offered in their CBTL machine, as well as the many drinks that can be made by it. There was basically no budget, so we needed to come up with a clever way to make use of existing artwork.
Art direction, magazine ads, billboards, posters, wild postings, social media and assisting in copywriting
Our goal was to create a campaign that was both helpful to understanding each flavor and also clever in a way which helps personalize each capsule. "Discover a more interesting cup".