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Dime Nails Brand Identity

Dime is a new nail salon that just opened in Los Angeles. Our goal was to create branding that was fierce but fancy, fem and funky, lithe, sexy and hyper-feminine while also exuding a ribald, butch-swagger. Dime is also fabulous, artsy, diva and edgy with 'drug dealer chic' 'no fucks given' vibes, and an influence from the 80's, hip-hop and disco.

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Logo design, color palette, typefaces, supporting graphics, brand guidelines and business card design.
 


 

 
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Business Card Design

 

Letterpressed business cards printed by Rohner Letterpress. Black and white stocks were letterpressed with holographic foils - magenta on black and purple on white - and finished off with gradient edging.

 

 
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