Thread Brand Identity & Website Design
Thread is a blockchain-based protocol that provides decentralized, scalable solutions to online freelancing platforms that benefit all parties involved, from freelancer to employer to platform. Our goal was to create branding that is bold, clean, trustworthy, polished, friendly, playful, human centered, approachable and simple. The logo was designed to evoke feelings of connection, cryptocurrency and blockchain.
Logo design, color palette, typefaces, supporting graphics, brand guidelines, website and whitepaper design.