WorkWise Branding & Digital
WorkWise is an online learning platform that helps people approach work and life in more efficient ways for elevated performance, effectiveness and productivity. We formed a brand and app experience around empathy, practicality and purpose. The identity is approachable, exciting, imaginative and transformative. The octopus logo mark was chosen to represent intelligence, effectiveness and to serve as a mascot that users can interact with for a personal experience.
Logo design, color palette, typefaces, supporting graphics, brand guidelines, app design, website design, and copywriting.